The practice of gifting is not new, in fact, it is embedded in the Indian culture with millions spent on gifts each year. Gift giving is not as simple as it may look from the outset, it is the complex phenomenon of choosing a certain object/entity or even a service to present as a gift to a certain person. The occasion can be a birthday, anniversary, wedding, corporate meeting, some achievement, going-away party, etc. Gift giving is seen as a loving gesture as the person who is gifting actually took out the time for not only thinking about the person but also invested in the gift to give.
Corporate gift giving practice has seen a tremendous uprise in the last few years as it is seen as a perfect way to have measurable effects on the loyalty of the customers, growth of the company and most importantly, the referrals. The practice has become an important part of the culture of many companies in not only India but around the globe as well.
If corporate gifting is carried out the way it should be then it can strengthen the bond with the key customers, will create a feeling of goodwill in the market, form new relationships, and promote the name of the business more effectively. With that being said, it is also very important that the right gift is delivered to the customer with careful thinking.
As a customer, one would be glad to get something from a company or brand that he had previously purchased from. This practice is common in real-estate, where the agent who represents a certain client organizes a house-warming party for the guests, for other industries, this work is managed by Corporate Gift Distributors in Mumbai who provide the best quality gifts at an affordable rate to the clients.
There are many companies who manufacture corporate gifts in Mumbai and some of them even provide the opportunity for the clients to customize their gifts as per their requirements as well. But even then it is important for the clients to properly research the company they want to work with and whether or not they provide the services they are looking for. It is important for them to only work with the best Corporate Gift Suppliers in Mumbai if they want high-quality gifts and customized products.
Corporate gifts culture is a well thought out program and it is a serious business . The gift culture in the corporate help the company to retain the old customers , enhance the value of the relationship with old customers and create the new customers at the same time .
According to the survey , the corporate gifts are given to the major clients , who are the major customers of the products and services of the company . But now the companies are creating small and big gifts to be presented to all types of customers . The companies are also going out of the way to give personalised gifts to meet the need of customers . For examples , the customers are getting things and items , which they can use on day to day basis . Such items are more preferred by the customer than the items , which are used just for one time , such as chocolates or wine bottles .
Corporate gifts from Corporate Gift Suppliers in Mumbai are generally divided into two parts , the gift for employees and gifts for other customers . The gifts for employees are generally given to special occasions and have no link with the performance of the company .The gifts for outside customers , who are suppliers , distributor or major customers of the product or services of the company are engraved with the logo , brand or tagline of the company .
The gifts of this nature become the visible and moving brand ambassador of the company and create awareness about the business activity of the company . These gifts are always marked by the name and logo of the company . The customer knows that the company has thought about her or him and this enhances the relations with the company . It has been noted that such customers always prefer the products of the company and become the loyal customers of the company .
The nature of gifts has also gone under considerable change during the last few years . The gifts are becoming personalized . The companies are sending gifts , which are useful to the customer . The gifts which can be used for the year long or for the longer period are more valued than the others by the customer.These Corporate Gift Manufacturers in Mumbai are creating strong customization of gifts , to distinguish gifts from the other companies . The business line and services of the company are also deciding the gift , the company will present to customers .